Smoke free: But how, Mr DC?



Here we go again. Another grand but doomed announcement, another good idea set up for failure!

I’m talking about the ‘Smoke Free City’ declaration made by Kohima Deputy Commissioner during a smoke free campaign programme held in Kohima on April 28. According to media reports, the DC addressed the gathering of students from 22 schools and declared our State capital a Smoke Free City. He invited the schools to be ambassadors in bringing about the transformation.

All that sounds fine, right? It’s what comes next that makes the declaration a joke. The DC added that guidelines and rules for adherence by public and enforcement by the district administration and police would be brought out without delay!

My question: Why did the DC making such a major announcement when there is obviously no strategy in place to implement it? Was it a spur of the moment thing like – “Oh my gosh, the students are shouting all these slogans for a smoke free city, let me just declare it to please them”?  

Seriously, what was he thinking? How can he make such a proclamation without first working out the implementation details with the various departments and agencies that will have to be involved in taking the programme forward?

Declaring a state capital smoke free is not a small matter and doing that without any enforcement plan or infrastructure in place can only be termed irresponsible. For it to succeed there will have to be a system, both for monitoring compliance and for prosecuting violators. The monitoring would have to include a process for inspection of businesses and the like for compliance and for this to be effective the inspectors would have to be given proper training. Then there is also the need to work out which areas will be exempt and under what rules. Resources are needed to educate businesses, train inspectors, coordinate the inspection process and compensate personnel and therefore a funding mechanism has to be identified for this purpose.

You get where I’m going with this. By the DC’s own admission, no enforcement plan, even the most basic, has been made to make the town smoke free and yet he goes ahead and declares it and then says that rules and regulations for ‘adherence by public and enforcement by the district administration and police would be brought out without delay’. Given the many details that will have to be worked out if the ban is to really work, how does he think he can bring out an effective system of enforcement ‘without delay’? And FYI, ‘without delay’ in government jargon usually takes years with matters left hanging without any action. One can only assume he was speaking in that sense.      

In the meantime, with no workable administrative rules yet in place and no time frame for their implementation, we’re stuck with a hollow label that will bring us nothing but embarrassment – as if we don’t have enough of that already! Just imagine this scenario. An out of state friend asks you about your smoke free city and how it’s working out. Do you say, ‘Oh it has been declared but it’s yet to be implemented’?

By the way, a law banning smoking in public places is already in place. Look where we are on that. A ban on sale of tobacco and tobacco products in the vicinity of schools and educational institutions is also in existence, notifications of which keep appearing at regular intervals. But we all know where that has got us. Now we can add to these the unplanned Smoke Free City tag. I think that’s called adding insult to injury!

There are plenty of other rules and regulations, bans and notifications strewn all around us. We don’t suffer any shortage in this department and most of them are absolutely needed for the good of the people as a whole. But the problem is that there’s never any proper plan on how they’re going to be executed. Hence all the rules and regulations and bans are mostly only on paper and nobody really gives a hoot about them, neither the public nor the authorities. And you really can’t blame the public, can you? If there’s no enforcement then what’s to stop them from doing what they’ve always done.

I sincerely hope I’m proved wrong and our capital town becomes truly smoke free. The health risks associated with exposure to second-hand smoke are serious and I wholeheartedly support any government initiative to protect the public, as should each and every citizen. But simply labelling our town smoke free does not make it so and you’ll have to forgive me if I’m not holding my breath at this point. I find it a little difficult to be optimistic in the absence of an administrative roadmap towards the goal. 




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